Dollywood’s Guests to Join the Virtual Queue this Autumn

Lo-Q plc announces that it will introduce virtual queuing to the guests of the Tennessee based theme park, Dollywood. This park, which is a partnership between Dolly Parton and the Herschend Family Entertainment Corporation, is based in the Smokey Mountains and has an attendance of over 2,250,000 guests per year. Lo-Q supplies theme parks in the USA and elsewhere with advanced electronic line management and guest service systems that are developed in their UK engineering center.

Lo-Q’s guest services system enables park guests to make ride or show reservations then freely enjoy the park’s many sights and attractions while in the “Virtual Queue”. Guests in Lo-Q’s virtual queue wait the same time as guests in the regular line, but can wait in the parks open areas, restaurants or retail outlets, rather than being locked up in queue-line. The pilot will begin in mid-September and run through December 31st during several of the festivals Dollywood hosts each year and if successful will result in a three year deal.

Leonard Sim, Lo-Q’s managing director said, “We are extremely happy to be associated with this spectacular park. During the past few years, Dollywood has expanded significantly in attendance and number of attractions and are expected to continue this growth. The pilot will prove the use of our system in supporting attractions where shows feature heavily, and we expect its success to lead to other installations in the USA in the next few years.”

Lo-Q began operating in the USA in the spring of 2001 and has provided true virtual queuing to nearly 2 million guests to date.

Editorial contacts:

Leah Moss Leonard Sim

Director of Sales and Marketing Managing Director

Lo-Q Virtual Queuing Inc. Lo-Q plc

USA UK